Philippines: U.S. Fine Foods Show Targets Davao for Increased Sales
Davao City is a rapidly growing market in the southern Philippine island of Mindanao. As Manila reaches the limits of its growth, markets like Davao and Cebu are expected to become the drivers for consumer growth. As part of its long-term strategy, the USDA’s Foreign Agricultural Service office in Manila has targeted Davao with multiple events, including the U.S. Fine Foods Show in June, 2016. The report outlines long-term outcomes of this event, which indicate the strategic value of targeting these emerging cities.