Trade Shows

Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.

More information about FAS-supported trade shows can be found below. In addition, FAS hosts virtual events that provide a user-friendly, online platform to help U.S. exporters showcase their products to potential foreign buyers. For more information, visit our Virtual Trade Events page.

Endorsed International Trade Shows

February 8-10, 2023
Trade Show  |  USDA Endorsed

Fruit Logistica

Fruit Logistica is the world’s leading international trade fair for fresh fruits and vegetables, dried fruits, and tree nuts. Statistics from past shows reveal more than 83 percent of visitors come from outside Germany. In 2022, Fruit Logistica...
February 14-17, 2023
Trade Show  |  USDA Endorsed

BioFach

BioFach, the world's largest organic trade show, is held in Germany, the second-largest organic food market after the United States. Many U.S. exhibitors at BioFach are small companies and BioFach provides a useful platform for these exporters to...
February 15-17, 2023
Trade Show  |  USDA Endorsed

Supermarket Trade Show

Held annually in Tokyo, the Supermarket Trade Show is Japan’s leading international trade show targeting supermarket buyers and food retailers. In 2022, despite COVID-19 travel restrictions and restrictions on large in-person gatherings, Supermarket...

Data and Analysis

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.
Attaché Report (GAIN)

Japan: ATO Osaka Trade Show Year in Review 2022

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.
The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

News and Features

In honor of National Hot Sauce Day, USDA-FAS is celebrating a category of U.S. food exports that come in small packages but pack a lot of flavors and often heat – condiments and sauces. In 2021, the export of U.S.-made condiments and sauces was valued at $2 billion.
Sizzling meats, scooped yogurt, and Sci-Fi-like customer service were some of the many sights of the 2022 National Restaurant Association Show in Chicago, May 21 – 24. Also seen at the show was FAS Administrator Daniel Whitley.
U.S. products took center stage in Guadalajara May 17-19 at Mexico’s largest annual food industry trade show. FAS Administrator Daniel Whitley was there to lend his support.

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