Trade Shows

Each year, FAS endorses the trade shows that will provide the best international exposure and marketing opportunities for U.S. companies and producers. FAS works with show organizers and other partners to create a “USA Pavilion” to showcase the variety and quality of made-in-America products to potential foreign buyers. FAS also provides participating companies with marketing and promotion services, market intelligence, logistical support, and on-site assistance.

More information about FAS-supported trade shows can be found below. In addition, FAS hosts virtual events that provide a user-friendly, online platform to help U.S. exporters showcase their products to potential foreign buyers. For more information, visit our Virtual Trade Events page.

Endorsed International Trade Shows

February 13-17, 2022
Trade Show  |  USDA Endorsed


Gulfood is the largest food and beverage show in the Middle East. Gulfood 2020 included 5,000 exhibitors from 200 countries and 100,000 visitors. The USA Pavilion at this USDA-endorsed show welcomed 179 exhibitors. Gulfood is broken into eight...
February 16-18, 2022
Trade Show  |  USDA Endorsed

Supermarket Trade Show

Held annually in Tokyo, the Supermarket Trade Show is Japan’s leading international trade show targeting supermarket buyers and food retailers. In 2021, despite COVID-19 travel restrictions and restrictions on large in-person gatherings, Supermarket...


March 8-11, 2022
Trade Show  |  USDA Endorsed

Fine Food Australia

Fine Food Australia (FFA) is the country's largest trade-only exhibition for the foodservice, hospitality, and retail industries in the southern hemisphere and attracts visitors and buyers from all over the Asia Pacific Region. Australian consumers...

Data and Analysis

In July 2021, FAS China staff attended the 7th Food and Beverage Innovation Forum (FBIF). This report includes information and noteworthy trends as presented and discussed at the FBIF, not FAS China’s official data or position.
FAS Lagos recruited 24 Nigerian restaurant owners, hotel operators, and importer-distributors to attend the 2019 National Restaurant Association (NRA) Show on May 18-21, 2019, in Chicago, Illinois.
Attaché Report (GAIN)

Hong Kong: US Food Products Stand Out at HOFEX Trade Show

From September 7-9, 2021, the Agricultural Trade Office (ATO) in Hong Kong hosted the strongest national pavilion at HOFEX, the largest food trade show in Hong Kong.

News and Features

On October 5, FAS Administrator Ken Isley joined U.S. Chargé d’Affairs Robin Quinville for the grand opening of the USA Pavilion at the Anuga trade show in Cologne, Germany. Nearly 160 American companies participated in Anuga, the world’s largest...
U.S. seafood was in high demand at Seafood Expo Global (SEG), generating record 12-month projected sales exceeding $1.2 billion. SEG is the largest seafood trade event in the world and held annually in Brussels, Belgium. This year’s show welcomed...
Global trade shows are a great way for small businesses to meet multiple foreign customers in a short period of time. Susan Jay of Fornazor International says USDA’s Foreign Agricultural Service has helped her participate in trade shows where she has...

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