The Agricultural Trade Office (ATO) Osaka has stewardship of western Japan that covers four regions – Kansai, Chugoku, Shikoku, Kyushu – with nearly 50 million inhabitants generating 35 percent of Japan’s GDP. The ATO Osaka assessment of regional trade shows thus far revealed few U.S. products displayed. Those displayed were mainly commodity-focused – U.S. beef and pork products, some seafood, tree nuts/peanuts, fruit/fruit juice – with very limited amounts of consumer-oriented and/or branded U.S. products. These markets offer unique untapped opportunities for U.S. agricultural exports through regional retail supermarket chains, restaurants, and food service institutions.

Japan: Regional Trade Shows - Western Japan