The restrictive marketing measures that Ireland wants to introduce for all alcohol products could impact U.S. exports to the EU. If the Irish Public Health (Alcohol) Bill is passed as written, it could set an unwanted precedent and trigger other Member States to follow the Irish example potentially disrupting not only the EU's single market but also U.S. exports of alcoholic beverages to the EU. U.S. exports to the EU were valued at $1.5 billion in 2015.

EU-28: Irish Alcohol Bill Could Impact U.S. Exports to the EU