Poland: Poland Retail Sector
With its population of nearly 40 million, Poland is Central and Eastern Europe’s largest market for food and beverages. The Polish retail sector grew by over five percent in 2016, with over 354,000 outlets. Price competiveness remains the most important factor for Polish grocery retailers, with discounts constituting as much as 30 percent of goods sold by value in 2016. Hypermarkets and supermarkets, which make up 70 percent of the industry in value terms, remain dominant. In 2017, Poland imported $22 billion of food, beverage, and agricultural products, of which U.S. imports were valued at $422 million. U.S. food exports with best sales potential include: tree nuts, wine, distilled spirits, fish and seafood, dried fruit, beef, sauces, spices and snacks.
