Germany: Retail Foods

Despite the dramatic impact of the COVID-19 pandemic, retail sales revenues in Germany have grown continuously since 2019. In 2021, the German retail sector recorded over $618 billion euros in sales revenues. Retailers benefitted from higher consumer spending for premium food products, while food service businesses suffered from low hospitality and catering demand during the series of lockdowns put in place. The importance of e-commerce continues to grow, with online supermarkets now flooding the market in Germany’s major cities.