Taiwan: MeiTai Craft Beer Festival Untaps US Ingredients Potential for Local Beer Brewing
ATO Taipei, in partnership with twelve Taiwan craft beer breweries, delivered a successful craft beer festival that promoted ten U.S. ingredients through new-to-market, limited-edition craft beers. Beers were promoted to more than 50,000 Taiwan consumers at a weekend-long public festival. The special ingredients were sponsored by U.S. private company suppliers and Cooperators through ATO Taipei’s coordination. Success was evident that during and after the event – at least six breweries commercialized the collaboration beers; nine brewers reported that they would continue to purchase the sponsored ingredients; third-party bars and restaurants continue to sell the created brews.