Spain: Retail Foods

After an exceptional year in sales in 2020, mainly due to demand from local supermarkets and the online channels, the Spanish retail sector expects to return to normality as domestic consumption recovers in 2021. The challenge will be to maintain the increased market share taken from the hospitality industry and adapt to the accelerated transformation of consumer habits, responding to a more price conscious consumer, who prefers local, healthy, and sustainable products (and who is more digital savvy and less loyal). In general terms, for retailers like Mercadona, DIA, Eroski, and Alcampo, 2020 was a year of maximizing profitability, while Lidl, Aldi, Consum, Condis, and Carrefour continued their expansion plans.