Singapore’s food retail sector is highly developed and competitive. The industry is comprised of a range of large supermarkets/hypermarkets, convenience stores, “mom and pop” traditional stores, and specialty retailers. Industry analysts report total retail food sales surpassed $7 billion USD in 2020. The sector is dominated by three key players: the NTUC Fair Price Cooperative, Dairy Farm Group, and Sheng Siong Supermarket Chain. Top prospective U.S. products for the sector include dairy, fresh fruit, processed vegetables, bakery goods, cereals and pasta, poultry, and beef products.