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The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.
Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.
In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.
This report provides a synopsis of Egyptian trade shows attended by FAS/Cairo, USDA Cooperators, and State, Regional Trade Groups in 2024. It includes FAS/Cairo recommendations as to which in-country trade shows present the best opportunity for showcasing U.S. food and beverage exports in Egypt.
ATO Japan supported 65 companies exhibiting in the USA Pavilion at FOODEX 2017, which attracted more than 80,000 attendees from across the Asia-Pacific region over four days.
Read why the International Furniture Fair Singapore (IFFS) is the place to see innovative furniture designs using American hardwood.
In 2016, FAS The Hague organized promotional activities for U.S. seafood, pulses, tree nuts, and specialty products; actual sales from these activities were approximately $40 million.
SaborUSA is a non-traditional marketing campaign that began in July 2015 to promote U.S. food and beverages in Colombia.
On January 20, ATO Shenyang travelled to Changchun to support two Qiyuan’s U.S. seafood promotions at two locations of CMarket.
FAS Assists First U.S. Apple Exports to Japan in 15 Years; Supermarket Trade Show 2017; U.S. Dried Bean Council Focuses on Lima Beans; U.S. Grains Council Introduces Gluten-Free Recipes