Hong Kong: Sweet Success - Delicious USA 2024 Sets Records Across Hong Kong and Macau

  |   Attaché Report (GAIN)   |   HK2025-0020

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Hong Kong: Sweet Success - Delicious USA 2024 Sets Records Across Hong Kong and Macau
Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants. During the month-long festival from November 11 to December 12, 2024, a record 51 restaurants, including 43 in Hong Kong and 8 in Macau, curated special dishes or menus highlighting an assortment of U.S. ingredients in local and international gastronomy. Delicious USA 2024, with the support of twenty-five U.S. cooperators and local traders, reinforced the premium positioning of U.S. ingredients in the market, generated a record $235,800 in sales across participating outlets, and reached over 18.9 million views across print and online media. Significantly, 85 percent of participating restaurants expect to use more U.S. ingredients as a result of the promotion.
Exporting, Trade Shows
East Asia and the Pacific, Hong Kong

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