China: US Exporters Record 2 Million USD in New Sales at Food and Hospitality China 2024
In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks. Another seven meat exhibitors participated in the U.S. Meat Export Federation pavilion nearby and 15 wine exporters joined the California Wine Institute's pavilion at the ProWine show located in the same exhibition venue. FHC welcomed over 170,000 visitors over three days with U.S. exhibitors reporting nearly $2 million in projected new sales as a result of their participation.