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The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.

In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.

Japanese Retail Giant AEON Capitalizes on American Fairs; ATO Japan Brings Japanese Importers to the Summer Fancy Food Show; ATO Japan Brings Japanese Importers to the Summer Fancy Food Show...

From May 12-28 FAS/Sofia participated in the first of its kind for Bulgaria traveling culinary festival “Bulgaria Meets the Flavors of the World”.

In a first-time cooperative marketing effort with the U.S. Commercial Service–Manila, the Foreign Agricultural Service in Manila organized a combination trade show/reception with key decision...

FAS Manila partnered with numerous U.S. organizations and local importers in featuring U.S. gourmet food and beverage products at the “From the Land of the Free to the Pearl of the Orient” festival.

California Wine Promotion; ATO New Food Products Trade Show; Café Show (Pizza & Pasta Expo); 2016 California Raisin Chocolate Idea Seminar held for patissiers chefs in Tokyo and Osaka...

ATO Chengdu participated in the 2015 China Animal Husbandry Expo (CAHE) in Chongqing from May 18-20.

ATO Chengdu participated in the 2015 World Dairy Expo in Harbin, Heilongjiang from April 20-23.

On March 21, 2016, ATO Chengdu held its first American Craft Beer Tasting in Chengdu.

From March 19-26, 2016, ATO Chengdu held its first U.S. Cocktail Celebration in Chengdu.