Philippines: U.S. Fine Foods and Beverages Showcase Attracts Top Food Franchises

In a first-time cooperative marketing effort with the U.S. Commercial Service–Manila, the Foreign Agricultural Service in Manila organized a combination trade show/reception with key decision makers from major food franchises and foodservice players across the Philippines. The event showcased the availability, quality and applications of U.S. fine foods and beverages, and was supported by the Philippine Franchise Association and the Hotel and Restaurant Purchasing Managers Association of the Philippines. The CSSF allocation for Trade Promotional Programs was used to support this outreach activity.

Philippines: U.S. Fine Foods and Beverages Showcase Attracts Top Food Franchises