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Japan’s National Tax Agency (NTA) proposed 9 new geographical indications (GIs) for alcoholic beverages from the United Kingdom. NTA will accept public comments on the proposal through January 16, 2023.

The United States is among the top five suppliers of distilled spirits to the Philippines, supplying mostly whiskey. Philippine importation of U.S. distilled spirits in 2021 dropped to $4.6 million, 42 percent lower than the pre-pandemic level.

For the past two decades, the United States has been the leading supplier of wines to the Philippines. In 2021, U.S. wine exports to the Philippines soared to a record $20 million (3.8 million liters at an average cost of $5.20 per liter) as consumers temporarily traded up to more expensive wines during the coronavirus lockdown.

Hong Kong is an open market offering good opportunities for U.S. beer exporters. Over the last two years, both beer imports and domestic sales have been stable despite the pandemic. In 2021, Hong Kong’s global beer imports held steady from the previous year at $115 million, making the city the fourteenth largest beer import market in the world. Domestic beer sales recovered 9 percent from 2020 at $732 million.

Over the last five years, Hong Kong’s global imports of hops expanded 42 percent, growing 10 percent to $7.2 million in 2021. The United States continues as the leading supplier enjoying 96 percent market share. Hong Kong re-exported 72 percent of its hop imports to other markets in the region, retaining 28 percent for local breweries.

Prospects for U.S. brewing ingredients remain strong amidst a robust local beer manufacturing industry. Beer is the most widely consumed alcoholic beverage in the Philippines, accounting for 72 percent of total alcohol consumption or 2.1 billion liters annually. Export prospects in the region are especially strong because of the country’s membership in various free trade agreements and its strategic location.

Taiwan is the seventh-largest market for U.S. agricultural exports. Taiwan has vibrant urban communities and a highly developed e-commerce industry that provides convenience for customers, all which support Taiwan’s continued demand for safe and high-quality food products. In addition, evolving consumption trends suggest customers are increasingly looking for western-style food options that cannot be locally sourced. Since domestic food production alone cannot match increased food demand, agricultural imports will continue to play an important role in Taiwan’s retail food economy. While trade barriers exist and competition intensifies, opportunities to increase U.S. agricultural exports remain promising.

Taiwan is going through an unprecedented phase of high-end wine consumption growth, placing the United States as the second largest foreign supplier by value. Being the U.S. wine’s sixth largest valuable Asian market, Taiwan achieved its outsized impact for purchasing high-end U.S. wine.

The Hong Kong wine market has stayed resilient since the start of the COVID-19 pandemic. The local foodservice business has suffered the most as the operation of restaurants and bars were often curbed to contain the virus. However, wine retail sales injected energy to a sluggish market and enabled the continuation of wine consumption in Hong Kong.

In 2021, Taiwan's whiskey imports reached $553 million, up 19 percent compared to 2020. The United States ranks as the third-largest supplier with a two-percent market share,

FAS and the U.S. Grains Council (USGC) in China worked together to educate, train, and promote Chinese breweries on how to use U.S. craft beer ingredients including hops and barely malts. Although U.S. hops and barley malts are priced higher than competitors, brewers have increasingly sought out U.S. ingredients for their high quality and stable supply.

China is a leading beer market in terms of both production and consumption. However, in recent years China’s beer market has stagnated. Although U.S. beer accounts for a very small percentage of China’s imported beers, exports to China enjoy a good reputation.