Philippines: Distilled Spirits Market Brief
Link to report:
The United States is among the top five suppliers of distilled spirits to the Philippines, supplying mostly whiskey. Philippine importation of U.S. distilled spirits in 2021 dropped to $4.6 million, 42 percent lower than the pre-pandemic level. As the hospitality and food service sectors ease into post-pandemic recovery mode, traders are optimistic that sales of U.S. distilled spirits to the Philippines will climb to $5.3 million in 2022, up 15 percent year-on-year. Prospects for growth are exceptionally bright due to the country’s young, fast growing, and highly urbanized population, the strong presence of premium U.S. brands, and the proliferation of social media.