China: FAS and USGC Encourage Chinese Brewers to Increase US Imports

FAS and the U.S. Grains Council (USGC) in China worked together to educate, train, and promote Chinese breweries on how to use U.S. craft beer ingredients including hops and barely malts. Although U.S. hops and barley malts are priced higher than competitors, brewers have increasingly sought out U.S. ingredients for their high quality and stable supply. According to industry contacts who participated in a USGC reverse trade mission to North Dakota, Idaho, and Colorado in 2019, the trip and subsequent support from FAS China have been the major reasons why they continue to purchase U.S. craft beer ingredients.