Hong Kong: Thirst for Beer Holds Steady Amid Pandemic
Hong Kong is an open market offering good opportunities for U.S. beer exporters. Over the last two years, both beer imports and domestic sales have been stable despite the pandemic. In 2021, Hong Kong’s global beer imports held steady from the previous year at $115 million, making the city the fourteenth largest beer import market in the world. Domestic beer sales recovered 9 percent from 2020 at $732 million. The Hong Kong market also offers great re-export opportunities. Last year, the city exported 25 percent of its beer imports. Domestic beer sales are expected to reach $867 million in 2022 and grow to $1.1 billion by 2026. While the United States’ share of the market remains small, local breweries have expressed interest in collaborating with U.S. craft breweries, which could lead to opportunities to expand U.S. presence in Hong Kong’s beer market.