Japan: Japanese Fresh Fruit Market Overview 2018

The Japanese fresh fruit market is estimated at around 4.71 million MT demanded as of 2015. Currently, Japan imports one third of fresh fruit demanded, approximately 1.6 million MT in 2017, led by banana, pineapple, kiwi, orange and grape fruit. The United States ranks second (after the Philippines) in value of fresh fruit exports to Japan at US$360 million in 2017. The United States is the leading supplier of orange, lemon, grape and cherry. The Japanese fresh fruit sector is highly competitive with other countries making some inroads to the market. Opportunities for U.S. fresh fruit exports to Japan are expected to increase in the near- to medium-term due to a decrease in Japan’s domestic production resulting from aging fruit farmers.

Japan: Japanese Fresh Fruit Market Overview 2018