Japan: Great American Barbeque Trade Showcase 2014

  |   Attaché Report (GAIN)

Contact:

Office of Agricultural Affairs, Kuala Lumpur   |   (011-60-3) 2168-5082

On July 10, ATO Tokyo conducted the second Great American Barbeque (BBQ) Trade Showcase, targeting HRI industry and retail chain buyers. ATO Tokyo recruited 24 cooperators and agents as exhibitors and a total of 140 buyers. Exhibitors reported total, expected sales of $226,000 USD within the next 12 months. ATO Japan created the “Enjoy BBQ!” concept to highlight the link between American BBQ traditions and U.S. agricultural products, showcasing a variety of U.S. meats, consumer ready products and alcoholic beverages.

Japan: Great American Barbeque Trade Showcase 2014

Exporting
East Asia and the Pacific, Japan
Processed Food Products, Wine, Beer and Spirits

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