The retail industry in Guatemala is strong and continues growing; the two largest supermarket chains continue expanding and opening new outlets in both the urban and rural areas of the country. Walmart is the largest and the leading supermarket chain in Guatemala. The main competitors for supermarkets are the open-air markets and corner stores that have a strong presence mainly in the interior of the country and sell mostly to low income consumers. However, there is a strong demand for imported products from the middle and high-end consumers who demand high-quality products. U.S. consumer-oriented products such as red meats, chicken, prepared foods, condiments, snacks, wines, beers, fresh fruits, seafood, and organic products have good potential for growth. In 2018, U.S. consumer-oriented products exported to Guatemala reached $442 million, an increase of 6 percent from 2017.