Germany: Retail Foods Annual

Germany is the largest market for food and beverages in the European Union importing USD 69 billion worth of consumer-oriented agricultural products in 2023. The food retail sector is saturated, highly consolidated, and competitive. There is good sales potential in Germany for U.S. exporters of beef, nuts, fish and seafood products, beer and wine, and food preparations. The German Farmers Union (DBV) estimates that 80 to 90 percent of consumed products in Germany are consumer-oriented processed products. The war in Ukraine raised prices for energy, feed, and fertilizer, and subsequently groceries. As a result, many German consumers have cut back spending on both essential and non-essential products.