France: Retail Foods Annual

In 2023, the agri-food market in France was still impacted by inflation, recorded at 3.8 percent. Price increases most severely impacted the lower income strata of society and cut into their ability to purchase. Many consumers are still moving away from big brands to less expensive distributor brands. At the same time, the food industry is adjusting to new environmental regulations that prioritize high value, high quality food that is produced and marketed more sustainably. New packaging laws are phasing out single-use plastics in favor of more recyclable materials. The French retail network is diverse and very sophisticated, offering a wide range of opportunities for U.S. food products provided they conform to French and EU regulations.