France: Retail Foods

In 2022, the agri-food market in France was strongly impacted by inflation, recorded at 5.3 percent. This price increase has impacted the most modest strata of society and has cut into their ability to buy. Consumers are moving away from big brands to less expensive distributor brands. At the same time, the industry is also adjusting to new environmental regulations that prioritize high value, high quality food that is produced and marketed more sustainably. New packaging laws are phasing out single-use plastics in favor of more recyclable materials. The French retail network is diverse and very sophisticated, offering a wide range of opportunities for U.S. food products provided they conform to French and EU regulations.