Japan - June 2018

Japan has long been among the top international markets for U.S. farm and food products. Opportunities still abound for American exporters willing and able to follow the country’s strict product regulations and keep up with the latest consumer trends. Position your business to take advantage of those opportunities by joining the U.S. Department of Agriculture’s agribusiness trade mission to Tokyo and Osaka, June 11-15, 2018. This is your opportunity to connect with potential customers and take part in-depth briefings and site visits where you will learn first-hand about the ins and outs of doing business in the Land of the Rising Sun.

Why Japan?

Japan remains one of the most important and stable global markets for U.S. agricultural products, especially high-value goods.  Japan is an import-dependent economy and the United States is already the country’s top supplier of imported food and agricultural products, enjoying a 25-percent market share. Japan is the United States’ fourth-largest agricultural export market overall and ranks first among U.S. export customers for beef and pork, second for corn and wheat, and third for consumer-oriented agricultural products.

Japanese consumers have high disposable incomes and an affinity for the quality, affordability, and safety of U.S. food products. Projected growth in both GDP and retail food and beverage sales means the future is bright for U.S. exports to Japan. 

For additional information, please email trademissions@fas.usda.gov.

Data & Analysis

April 26, 2018
On April 20, 2018, Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) invited public comments on revised Japan Agricultural Standards (JAS) for sawn lumber and Cross Laminated Timber....
April 25, 2018
The Government of Japan revised the national liquor tax law in 2017.
April 25, 2018
On April 17, 2018, Japan’s Ministry of Economy, Trade and Industry (METI) announced a revision to its biofuel policy that creates a market opportunity for up to 366 million liters....
April 24, 2018
High prices for Japanese table rice led to Japan’s full utilization of the simultaneous buy and sell quota (100,000 MT) in Japanese fiscal year 2017, and are expected to lead to continued....