Japan - June 2018

Japan has long been among the top international markets for U.S. farm and food products. Opportunities still abound for American exporters willing and able to follow the country’s strict product regulations and keep up with the latest consumer trends. Position your business to take advantage of those opportunities by joining the U.S. Department of Agriculture’s agribusiness trade mission to Tokyo and Osaka, June 11-15, 2018. This is your opportunity to connect with potential customers and take part in-depth briefings and site visits where you will learn first-hand about the ins and outs of doing business in the Land of the Rising Sun.

Why Japan?

Japan remains one of the most important and stable global markets for U.S. agricultural products, especially high-value goods.  Japan is an import-dependent economy and the United States is already the country’s top supplier of imported food and agricultural products, enjoying a 25-percent market share. Japan is the United States’ fourth-largest agricultural export market overall and ranks first among U.S. export customers for beef and pork, second for corn and wheat, and third for consumer-oriented agricultural products.

Japanese consumers have high disposable incomes and an affinity for the quality, affordability, and safety of U.S. food products. Projected growth in both GDP and retail food and beverage sales means the future is bright for U.S. exports to Japan. 

For additional information, please email trademissions@fas.usda.gov.

Data & Analysis

November 26, 2018
The Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) agreement will enter into force on December 30, 2018, and a free trade agreement between Japan and the European Union....
August 1, 2018
Japan’s conclusion of a free trade agreement with the European Union (EU) and efforts to conclude the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP)....
July 12, 2018
Effective July 11, Japan reopened its market to U.S. exports of meat and meat products from sheep (including lamb) and goat for the first time in 14 years.
June 5, 2018
There is an array of opportunities for U.S. agricultural exporters in Japan, though its unique culture and regulatory environment present challenges.