United Kingdom: UK Wine Market Report
The UK wine market is a vibrant, ever-changing, and competitively challenging environment. Given the low margins in the main-stream sectors, most opportunities for U.S. wine are to be found with importers who service the high-end independent stores and the less price-conscious foodservice sector. White wine is consumed in slightly greater volume overall than red wine, while rosé continues to be around 10 percent of the market. Fruit flavored wine and lower alcohol wine are new style products with growth potential. Balancing the negative effect on consumption of the health agenda, the upturn in the UK economy will encourage consumers to drink wine more frequently, particularly in foodservice channels.
