The UK's post-COVID recovery enabled its hospitality sector gradual progress in the early summer of 2021, only to face more difficulty by mid-year. Changes in consumer habits related to COVID and its consequences are shaping the landscape of the UK market for exporters from the United States. Even as restaurants and bars begin to reopen, many are critically understaffed due to labor shortages as a result of Brexit and COVID combined. Those businesses that are able to keep their doors open are also challenged by a severe decline in tourism throughout the region. U.S. imports remain popular; however, those that market themselves as “planet-friendly,” “healthy,” and convenient are seen more favorably.