Turkey's food sector is diverse and growing, after a brief period of recession in 2018. Effects of COVID19 are yet to be seen; however, currently the food processing industry appears to be meeting the challenges well. U.S. processed food and food processing ingredients face strong competition from local suppliers and from European countries benefiting from proximity to the market and a customs union. While import regulations can be complex, there are opportunities for innovative ingredients and additives, including aromas and flavorings. Consumers in Turkey have an increasing taste for international flavors, particularly the young and growing middle class.