Due to several recent food safety incidents throughout Taiwan, consumers are paying more attention to their source of ingredients and willing to pay a premium price. This trend has propelled the baking industry to develop a stronger traceability program dependent on certificates-of-origin with an emphasis on natural, healthier ingredients and fewer additives. In 2014, the United States exported nearly 990,000 metric tons (MT) of wheat to Taiwan, or roughly $356 million. Approximately, 44% of locally milled flour is sent to the baked goods industry. As for other ingredients typically used in the baking industry (e.g., cheese, nuts, etc.), Post estimates the United States exported approximately $68 million for the baking industry to Taiwan in 2014.