Taiwan: American Food Festival to Take Place at CitySuper

The Far Eastern Group’s retail sector, primarily CitySuper, recently agreed to partner with the ATO Taipei to promote an American Food Festival throughout six stores from July 1-21. The promotions will take place in CitySuper, which is a specialty shop offering premier foods and beverages, and imports more than 75% of its products (20% from the United States). For the 2015 promotion, CitySuper will target three specific areas of interest: dry foods, fresh produce and seafood. During the same period, the Far Eastern Department Stores will also hold “American Week” promotions to promote general merchandise and services. The promotion is expected to generate great publicity for U.S. agricultural products and more than $1 million worth of additional U.S. exports is expected to be purchased as a direct result of the American Food Festival.

Taiwan: American Food Festival to Take Place at CitySuper