Spain: Grocery Online Retailing in Spain
The digital economy and e-commerce is becoming a very relevant sector of the Spanish economy. Overall, online sales made up less than 1% of total retail value for Spanish grocery retailers. Nevertheless, with the continuous growth in online shopping, grocery retailers find it necessary to maintain an online presence so they do not fall behind if online grocery shopping does eventually take off. Preference for online grocery retailing stems from the fact that it is convenient, informative, and provides consumers with low prices. Online grocery shopping also helps working families stick to their shopping list. Even though Spain is emerging from an economic recession, the need to budget by families is still present.
