South Africa: Food and Beverages Trade Show
The Africa’s Big Seven (AB7) trade show took place from June 21-23, 2015 at the Gallagher Convention Centre in South Africa’s Midrand area of Greater Johannesburg. Companies introduced their products, evaluated consumer demand, networked, and negotiated business deals during the event. As for FAS/Pretoria, post attended on June 22nd with the purpose of forming and maintaining relationships with the private sector and government representatives, as well as recruiting for upcoming trade missions to encourage foreign food producers to further source ingredients from American companies.
