South Africa has a well-developed business market and is a gateway to Sub-Saharan African markets. In 2017, imports of agricultural products reached US$ 6.7 billion, an increase of 6 percent compared to 2016. Changing South African consumer trends are creating opportunities to increase U.S. exports of convenience and ready-to-eat goods, natural, and organic products. Despite the growth in overall imports, U.S. exports of consumer-ready goods remain low, at only 5 percent of total imports, due mainly to preferential trade agreements with the European Union and Mercosur countries, which enjoy lower tariffs than the United States. 

South Africa: Exporter Guide