This is Post`s first report on the South African blueberry industry. The blueberry industry is small relative to other domestic fruit industries such as citrus, apples, pears and table grapes. However, the industry is growing rapidly due to domestic and international investments in the sector. The South African blueberry sector is export oriented, with at least seventy percent of the production being exported. Opportunities for the United States may include investments in blueberry production and products; researching, supplying and licensing better varieties; and bio-pesticides and fertilizers.