Browse Data and Analysis

The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.

In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.

Trade shows in China offer U.S. exporters valuable opportunities to connect with Chinese buyers. This report highlights vetted 2025 trade shows in China, including three USDA-endorsed trade shows, helping exporters showcase products and navigate market opportunities effectively.

On November 5-10, ATO Shanghai organized the American Food and Agriculture Pavilion at the China International Import Expo (CIIE), the world’s largest expo for imported products. This was the second time for ATO to organize this pavilion with the American Chamber of Commerce in Shanghai.

The China Fisheries and Seafood Expo (CFSE) will be held from October 30th to November 1st, 2024, in Qingdao, Shandong Province. As one of the most influential and the world’s largest seafood industry show in the world, CFSE showcases various aquatic and seafood products for trade and processing.

The China International Import Expo (CIIE) is a trade-focused exposition hosted by the People's Republic of China (PRC) Ministry of Commerce and the Shanghai Municipal Government. This expo aims to boost the consumption of imported products.

Following three years of travel restrictions due to China’s zero-COVID policy, trade shows are quickly regaining their international participants and audiences.

This year ATO Osaka organized various promotional activities across western Japan, reaching 24 million consumer through in-person events, print, television, radio, and social media. ATO Osaka hosted the largest USA pavilion ever at the FABEX Kansai trade show and debuted the first-ever USA pavilion at the Food Style Kyushu trade show.

The 2024 China Food and Dinks Fair (CFDF, also called Tangjiuhui) which includes a pre-show and expo, will be held from March 16-22nd, 2024, in Chengdu, the capital city of Sichuan Province. As one of China’s largest food and beverage trade shows...

The China International Animal Husbandry Expo (CAHE) will be held from May 18 to 20, 2024, in Nanchang, Jiangxi Province.

The HOTELEX show in Chengdu may provide an opportunity for U.S. coffee bean, dairy, and other beverage exports to highlight their products in Southwest Chinese provinces.