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The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.

In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.

This report provides a synopsis of Egyptian trade shows attended by FAS/Cairo, USDA Cooperators, and State, Regional Trade Groups in 2024. It includes FAS/Cairo recommendations as to which in-country trade shows present the best opportunity for showcasing U.S. food and beverage exports in Egypt.