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The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.
Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.
In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.
In July 2021, FAS China staff attended the 7th Food and Beverage Innovation Forum (FBIF). This report includes information and noteworthy trends as presented and discussed at the FBIF, not FAS China’s official data or position.
FAS Lagos recruited 24 Nigerian restaurant owners, hotel operators, and importer-distributors to attend the 2019 National Restaurant Association (NRA) Show on May 18-21, 2019, in Chicago, Illinois.
From September 7-9, 2021, the Agricultural Trade Office (ATO) in Hong Kong hosted the strongest national pavilion at HOFEX, the largest food trade show in Hong Kong.
Trade shows in the United States and abroad can help U.S. companies expand their reach to potential customers around the globe.
The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the second consecutive time in 2020.
This report provides a list of food, beverage, and agricultural trade shows held in India, Nepal, and Sri Lanka during calendar year 2021.