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ATO Taipei, in partnership with twelve Taiwan craft beer breweries, delivered a successful craft beer festival that promoted ten U.S. ingredients through new-to-market, limited-edition craft beers.
Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.
The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.