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Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize additives and sweeteners, and support health, dietary, and functional needs.

The COVID-19 pandemic has led to a reduction in large trade shows where buyers generally sample and research new food and beverage products.

FAS Lima and the U.S. Meat Export Federation (USMEF) joined efforts to develop the Burger Festival campaign.

G7 International Forum for Empowering Women and Youth in Agriculture Held in Tokyo, Acting AA and GSM Allison Thomas presents U.S. Soy Ambassador Award in Japan...

This CSSF activity supported an in-store promotion “Taste of America” event at US Mart. The activity was organized to promote U.S. food and beverage products to consumers in Ho Chi Minh City, Vietnam.

This report provides a list of food, beverage and agricultural shows held in India. The Indian trade show industry holds a large number of shows dedicated to the various aspects of the food...

On June 3, 2016 in Darlowek, Poland FAS/Warsaw in partnership with the Polish Association of Fish Processors, Alaska Seafood Marketing Institute/MK2, and the NOAA Fisheries Representative in the EU...

The Foreign Agricultural Service’s FY 2016 tasteU.S. GBI’s program, launched its first tasting laboratory at this year’s National Women’s Show, November 4 -6, 2016 in downtown Toronto.

During the evening of July 14, FAS Lima hosted 210 participants for a pet food promotion event focused on communications between veterinarians and pet food shop owners and their clients.

Eleven U.S. exhibitors reported $100,000 in projected sales following a successful participation in the Hong Kong Food Expo held in Hong Kong August 11-13, 2016.

Twenty-five U.S. exhibitors reported US$850,000 on-site sales and US$5.25 million in projected sales following a successful Seafood Expo Asia 2016 trade show held in Hong Kong September 6-8.

Sixteen U.S. exhibitors reported over $100,000 in projected sales following their successful participation in the Natural and Organic Products Asia trade show held in Hong Kong...