Peru: U.S. Burger Festival 2016 in Lima

  |   Attaché Report (GAIN)

FAS Lima and the U.S. Meat Export Federation (USMEF) joined efforts to develop the Burger Festival campaign. This month long promotional campaign in July 2016 aimed to “beef up” awareness and demand for U.S. beef and beef products. Eleven well known restaurants participated. The event also spotlighted the arrival of Stevens Point beer to Peru. Participating businesses reported a 20 percent increase in sales as a result of the campaign.

Peru: U.S. Burger Festival 2016 in Lima

Exporting, Trade Shows
Western Hemisphere, Peru

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