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The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

In 2023, Hong Kong was the 17th-largest market for U.S. agricultural products globally. That same year, the United States exported $1.5 billion of agricultural products and was the third-largest supplier of consumer-oriented food products to Hong Kong after China and Australia.

In 2023, Hong Kong was the world’s nineth largest spirits importer. The city’s global imports surpassed pre-pandemic levels by 30 percent and reached a new record valued of $779 million. Last year, domestic consumption grew significantly as both on-trade and off-trade sales registered remarkable growth.

The Hong Kong market has developed into a dynamic wine export destination since the abolishment of wine tariffs in 2008. The slow recovery of the global economy dampened the city’s global imports of wine in 2023.

In 2022, Hong Kong was the world’s tenth largest spirits importer, with global imports recovering 7 percent year-on-year and valued at $502 million. From 2020-2021, Hong Kong’s imports and domestic sales of spirits were seriously hampered under the COVID-19 pandemic, as most restaurants, pubs, and bars were closed due to stringent dining, social distancing, and travel restrictions.

In 2019, Macau’s retail food sector sales rose 7.3 percent to US$613 million, a positive growth trend forecast to continue, especially in segments where U.S. products have strong prospects...

This report aims to identify U.S. agricultural/food products with the best prospects for export based on an analysis of Hong Kong’s agricultural imports from 2014 to 2018.

Seventeen U.S. exhibitors reported projected 12 month sales of over $105,000 through their participation in the Hong Kong International Wine and Spirits Fair 2018.

ATO Hong Kong and the U.S. Dairy Export Council organized a U.S. artisanal cheese tasting event on November 8, 2018, showcasing around 40 types of cheese to over 60 distinguished guests....

Six participants with nine booths at the U.S.A. Pavilion reported on-site sales and orders of over US$85,000 and US$30,000, respectively, at Hong Kong’s Wine and Dine Festival 2018.

Hong Kong’s economic growth and social atmosphere support the sophistication and development of the Hong Kong spirits market.

U.S. exhibitors reported strong results at Vinexpo Hong Kong 2018 with projected sales in the next 12 months of over US$230,000.