Hong Kong: Spirits Sales Surpass Pre-Pandemic Levels as Cocktail Culture Booms

  |   Attaché Report (GAIN)   |   HK2024-0044

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Hong Kong: Spirits Sales Surpass Pre-Pandemic Levels as Cocktail Culture Booms
In 2023, Hong Kong was the world’s nineth largest spirits importer. The city’s global imports surpassed pre-pandemic levels by 30 percent and reached a new record valued of $779 million. Last year, domestic consumption grew significantly as both on-trade and off-trade sales registered remarkable growth. Spirits sales are expected to increase, benefiting from recently lowered duties, growing consumer interest in cocktails, and tourists returning to the city. Hong Kong is not yet a major destination of U.S. spirits, but the growing demand for cocktails signals opportunities for U.S. distilleries.
Exporting
East Asia and the Pacific, Hong Kong
Processed Food Products, Distilled Spirits, Wine, Beer and Spirits, Distilled Spirits

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