Browse Data and Analysis

This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.

The Netherlands and Scandinavian countries (Iceland, Norway, Sweden, Finland, and Denmark) are key markets for U.S. craft beer and distilled spirits. In 2020, the United States shipped $26 million of beer products and $66 million of distilled spirits to the Netherlands and Scandinavian countries.

Despite its small size, New Zealand is already an important market for alcoholic beverages and ingredients from the United States.

The number of Dutch breweries has quadrupled over the past eight years, climbing to 800 in 2020 – producing, on average, nearly 2.4 billion liters per year.

New Zealand’s wine grape area and wine production are forecast to continue to increase in 2020.

The exporter guide provides an economic and market overview, demographic trends, and practical tips to U.S. exporters on how to conduct business in the Netherlands.

New Zealand imported a record number US$ 535 million of food and agricultural products from the United States in 2018, representing approximately 10 percent of total food imports.

The turnover of the Dutch foodservice market in 2018 was valued at USD 23.7 billion, up by almost 6 percent.

The Dutch retail sector is fairly consolidated, with the two largest food retailers controlling 55 percent of the market.

The European Commission has published in the EU Official Journal updated legislation amending the EU Regulation on Spirits.

The exporter guide provides an economic and market overview, demographic trends and practical tips to U.S. exporters on how to conduct business in the Netherlands.