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Germany is the largest market for food and beverages in the European Union importing USD 69 billion worth of consumer-oriented agricultural products in 2023. The food retail sector is saturated, highly consolidated, and competitive.

The food processing industry represents the fourth-largest industry in Germany. According to the Federation of German Food and Drink Industries (BEV) estimates, Germany produced $238.9 (€ 218.5) billion of processed food and drinks in 2022.

U.S. Consumer Oriented products continue to feature prominently in Salvadoran retail outlets, registering a new record-high of $281.5 million of imports in 2022.

Germany is by far the biggest market for food and beverages in the European Union. The food retail sector is saturated, highly consolidated, and competitive.

El Salvador’s food manufacturing sector has been able to successfully adapt to a challenging environment and has provided signals of a rapid recovery, despite facing a continuous crisis generated by the COVID-19 pandemic and the supply chain shortages that increased the costs of raw materials and other inputs needed to produce food.

The food processing is the fourth-largest industry in Germany. According to the Federation of German Food and Drink Industries' (BEV) estimates, total revenue of USD 20.7 billion were generated across all sectors in 2022, which is 17.9 percent higher than the previous year.

Germany is the fourth largest wine producer in the European Union after France, Italy, and Spain. German wine production from the 2022 harvest for marketing in CY 2023 is estimated at 9.4 million hectoliters, 9.8 percent higher than the previous year.

Germany is the second largest organic market in the world. It holds good prospects for U.S. organic products, including tree nuts, fruits, vegetables, and processed food products. While market growth slowed this year due to high inflation and rising...

The retail sector in El Salvador has remained strong and stable, with new outlets opening and new online shopping options. Super Selectos is the largest supermarket chain, followed by Walmart which in January 2022 announced it is considering the sale of its outlet stores in El Salvador. Imports of U.S. consumer-oriented products reached a record-high of $267 million in 2021.

Despite the dramatic impact of the COVID-19 pandemic, retail sales revenues in Germany have grown continuously since 2019. In 2021, the German retail sector recorded over $618 billion euros in sales revenues. Retailers benefitted from higher consumer spending for premium food products, while food service businesses suffered from low hospitality and catering demand during the series of lockdowns put in place.

Germany, the largest economy in the European Union, is a large and promising pet food market. Imports of pet food account for more than half of the total market. While the market is mature and somewhat saturated, it is steadily growing.

El Salvador’s food manufacturing sector has kept a fast pace in terms of increasing production levels. Food manufacturers took the challenging environment caused by the pandemic as an opportunity to evolve and add new items to their food lines.