Browse Data and Analysis

The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

Delicious USA, ATO Hong Kong’s premier restaurant promotion campaign, celebrated its sixth edition in 2024. This years' campaign encouraged consumers in Hong Kong and Macau to “Taste the Finest” by exploring an array of U.S. ingredients at participating restaurants.

In November 2024, ATO Shanghai hosted a USA Pavilion at Food and Hospitality China (FHC), a USDA-endorsed trade show. The pavilion hosted 13 U.S. exhibitors showcasing dairy, rice, potato products, fruits, nuts, and snacks.

This report provides a synopsis of Egyptian trade shows attended by FAS/Cairo, USDA Cooperators, and State, Regional Trade Groups in 2024. It includes FAS/Cairo recommendations as to which in-country trade shows present the best opportunity for showcasing U.S. food and beverage exports in Egypt.

Trade shows in China offer U.S. exporters valuable opportunities to connect with Chinese buyers. This report highlights vetted 2025 trade shows in China, including three USDA-endorsed trade shows, helping exporters showcase products and navigate market opportunities effectively.

On November 5-10, ATO Shanghai organized the American Food and Agriculture Pavilion at the China International Import Expo (CIIE), the world’s largest expo for imported products. This was the second time for ATO to organize this pavilion with the American Chamber of Commerce in Shanghai.

Unlike the many smaller trade shows in Nigeria, Food and Beverage (FAB) West Africa 2024 stood out as a well-attended, well-organized, and diverse trade show featuring snack and processed foods, confectionery products, beverages, food ingredients, dairy products, grains, seafood, and food service equipment.

The China Fisheries and Seafood Expo (CFSE) will be held from October 30th to November 1st, 2024, in Qingdao, Shandong Province. As one of the most influential and the world’s largest seafood industry show in the world, CFSE showcases various aquatic and seafood products for trade and processing.

The Food Expo trade show is one of the leading trade events in the Nordic region and the only show in Denmark focusing on food products and (alcoholic) beverages.

The China International Import Expo (CIIE) is a trade-focused exposition hosted by the People's Republic of China (PRC) Ministry of Commerce and the Shanghai Municipal Government. This expo aims to boost the consumption of imported products.

FAS/San Jose collaborated with three Cooperators to highlight U.S. products tailored to Costa Rican food service demand at ExpHoRe - the largest trade show in Costa Rica targeting the hotel and restaurant sector.

Following three years of travel restrictions due to China’s zero-COVID policy, trade shows are quickly regaining their international participants and audiences.