Saudi Arabia is a significant market for U.S. food and agricultural products with direct U.S. exports of $1.39 billion in 2019. Post anticipates a slightly similar export level for 2020 despite some hiccups related to COVID-19 and lower oil prices in Saudi that depressed overall sales. However, there are still plenty of opportunities for a wide range of new U.S. products to enter Saudi Arabia, especially healthier products aimed at a generation with more disposable income. Unfortunately, there are also significant impediments to trade including several halal related restrictions on meat and poultry products. Despite these issues, U.S. food products are generally viewed as a higher quality product and are well positioned to meet Saudi Arabia’s changing dietary habits over the next several years.