Poland: Retail Foods
The Polish retail sector continues to develop registering 4 percent value growth in 2014 with the total number of stores remaining at over 354,000. Price competition remains the most important factor impacting grocery retailers operating in Poland, with discounters constituting as much as 27 percent of value share in 2014. Hypermarkets and supermarkets, with 73 percent value share, remain the dominate categories. While the majority of Polish consumers remain price-sensitive, there is a continuously growing number of end customers willing to pay higher prices for products of superior quality. U.S. exports of agricultural and consumer oriented products to Poland amounted to U.S. $306 million in 2014 and are expected to increase by 20 percent in 2015. U.S. food exports with best sales potential include: tree nuts, wine, distilled spirits, fish and seafood, dried fruit, sauces, spices and snacks.
