Poland: Dried Fruit and Nut Sector

Nuts demonstrated the highest levels of growth in sales at six percent value out of all sweet and savory snack foods in the Polish market over the period 2014-2015. Polish consumers are increasingly aware of the healthy benefits provided by dried fruit and nuts and value their convenience as a healthy form of food "on the go." Dried fruit and nuts are also widely used as traditional baking ingredients. U.S. nut commodities hold the largest individual market share for nuts in Poland, nearly one third, and dominate the almond, pistachio and walnut markets. U.S. walnuts and peanuts continue to gain exposure on the Polish market through successful marketing outreach conducted by California Walnut Commission and American Peanut Council. The most popular dried fruits in the market are: raisins, prunes, dates, apricots, figs, apples and pears. U.S. dried cranberries and prunes continue to gain interest on the market due to successful Cranberry Marketing Committee and California Prune Board marketing events promoting U.S. products on the Polish market.

Poland: Dried Fruit and Nut Sector