Philippines: Non-Alcoholic Beverages Market Brief
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The United States is the second largest supplier of non-alcoholic beverages to the Philippines and holds a 12 percent market share. In 2021, U.S. export sales of non-alcoholic beverages reached a record $11.4 million, despite strong competition from within the Philippines and from Asian countries that benefit from zero-tariff trade. FAS Manila forecasts U.S. export sales of non-alcoholic beverages in 2022 will increase 20 percent to $13.6 million. Prospects for growth are exceptionally bright due to the strong presence of U.S. brands and a general preference among consumers for U.S. food and beverage products.