Peru: Enticing Peruvians With Bold U.S. Wine and Food Pairings

FAS Lima’s U.S. Food Experience: Beef & Wine reception on August 26, 2014, capped a well-attended two-day long U.S. west coast wines (i.e., California, Oregon, and Washington) business meetings and technical seminar. Over seventy major players within the Peruvian import/distributor community attended the seminar. The participating wineries, along with the U.S. Meat Export Federation, met key wine importers/distributors, renowned chefs, sommeliers, and major food service - hotel/restaurant/institutional (HRI) representatives. FAS Lima estimates that this single event will generate close to $100,000 in new U.S. wine sales to Peru over the next twelve months.

Peru: Enticing Peruvians with bold U.S. wine and food pairings